web development

How to create a 2021-ready website?

December 29, 2018 DESIGNirvana 0

Here we stand at the dawn of yet another year. 2021 saw the birth of some new trends, while some trends disappeared altogether. Although this holds true for every industry, here we are concerned with the ever-evolving world of the Internet where things change constantly.  Even as we talk about it right now, new innovations are happening in the online industry. Chula Vista Web design, which is a natural extension of the Internet marketing, or also known as digital marketing is experiencing a revolution of sorts and the coming year will see the culmination of some cool web design trends.

Web design is the most important aspect of a website. Just like everyone having a business, however small or big, needs a website, similarly every website needs good web design. But what exactly makes web design important?

Why do you want to care about web design?

A good web design is as important as having a website itself. Think about it. What is the purpose of your website?

It might be conversion or brand awareness or maybe it is just pure information that you want to provide through the website.

Whatever might be the intention, your efforts should be on providing the visitors with quick and easy access to what they came looking for. And this is why good web design matters. Whenever a visitor comes to your website he already knows what he is there for and the landing page should be able to present him with all that without him even requiring scrolling. A good design facilitates a similar end result creating a loyal fan following or customer base.

Things that you might consider including in your web design in 2021

With the evolution of technology, there are certain necessary amendments required to keep websites relevant and consumer friendly. The emergence of mobile is the biggest game changer that has transformed the web design industry in the last few years.  As more people use smartphones and other mobile devices like tablets for accessing the web, designers are adopting new techniques and trends for meeting the new challenges. If you are a website owner, here are some of the changes that you also might consider including in the coming year:

Infinite scrolling:

Infinite scrolling is one of the most acclaimed techniques in the world of web design, and yet we are still far away from witnessing widespread adoption of it in websites.  Also known as endless scrolling or continuous scrolling, the technique auto loads the content of second page when the user reaches at the bottom of the page so that it is not necessary to look for pagination buttons to go to the next part.  From the current notable examples, Facebook Newsfeed uses it. This scrolling was also a feature of Apple’s iBook 3.0 where the reader could easily go through a bestseller using vertical scrolling.

Handwritten fonts & Flat design:

In the age of social media, adding a personal touch to every communication is the latest fad. Its obvious advantage is the feeling that it comes directly from a person and not a computer or robotic device. Such personalization has always been welcomed in the world of signage and sign companies.

It wouldn’t be wrong to say that 2019 was the year of flat design. When a whole operating system (Windows 8) is modeled on the principles of flat design, you can easily predict the importance and the bright future associated with it. Apple went flat with its iOS7 which featured a complete flat design overhaul and it has quickly crept into website design. The benefits are more than just visual appeal. It also boosts the existing performance level.

Responsive mobile design:

Much has already been said about the importance of responsive design. Mobile traffic now accounts for more than one-third of the total website traffic and it’s only going to increase in 2019. Earlier mobile-specific websites were created to address these consumers, which needed a separate design team, server space and maintenance costs. However, with responsive design, it all boiled down to sticking to specific CSS and HTML5 codes so as to make a site react as per the screen size on which it is being viewed. Not only does it reduce the expenses of maintaining a separate website, it also lends it a professional aura. 2019 will make RWD the de facto standard rather than an anomaly in website designing.

Which web design approach will meet the next era of UX

November 28, 2018 DESIGNirvana 0

Web design is the paramount that helps attain the viewer’s attention and keep them engaged with a website. An outdated web design will eventually push your website down in ranking and thus, will affect your site’s potential traffic.

Though, it is quite hard to keep pace with the ever-fluctuating web design trends but, it’s extremely essential to make your website boast a visually appealing and trendy design in order to maintain a successful online presence.

With the advancement in the Internet and mobile technology, today, we have truckloads of devices in the market that possesses different platforms, screen size, hardware, and software. The current designing trends including Responsive and Adaptive designs allow websites to easily target a huge user base who access them through diverse devices. However since no UX (user experience) is the same as the other, there has to be some other way out to ensure ultimate UX.

How about stopping the guesswork and letting users decide the course of a website design?

You can keep the creative control to yourself, but allow your users to tinker around the display specs of your website. But, more on that later. Let us first go back to the more popular approaches and take it off from there.

Responsive Designs

It is true that, with the evolution of Smartphones and other Internet-enabled devices, the number of access made to websites from mobile devices has increased exponentially, and this is only expected to continue. Hence, optimizing the web content for mobile devices would be a great idea. This is where the idea of responsive designs came into, according to this web design, a website must adapt itself to the screen sizes of the targeted devices. The primary aim is to make a website automatically adapt to the layout changes from a device to another (which exhibits different display sizes and device-specific capabilities).

The responsive web design concept allows auto-simplification of multiple column layouts into a few column layouts depending upon the available screen size. Unlike traditional graphic designs, this approach separates the web content and its presentation. For responding to any display size, developers can implement standard CSS3 media queries. It includes a flexible grid layout, instead of fixed grids.

This approach is quite popular and has been adopted by several global companies including Boston Globe, American Express, and more.

Adaptive Designs

Defining another essential User Experience (UX) element, the Adaptive Designs refers to the progressive enhancement of a website. It aims at delivering responsive design at the client side by following several resourceful tactics. This design is ideal for creating an adaptive web content that can be easily shared or distributed across any platform.

This approach includes content re-usability, assiduous content structure, integration of resourceful metadata, implementation of an absolute Content Management System (CMS), etc.

If you consider the emerging designs of the latest mobile devices, it can be observed that there are two trends that are being followed by mobile devices. It is that the Smartphone and tablets like mobile devices say that “bigger is better”, on the contrary, the devices like wearable follow “smaller is simpler” approach.

Adjustive Designs

In order to stand up to the expectations of all the different types of mobile devices and to make strive for an absolute UX, here we are pondering into a better approach, which is known as Adjustive design.

Adjustive Web Designs are ideal for designing a website with a feature that enables the user to adjust certain aspects layout in a desirable fashion in order to access the site with greater convenience. It basically includes the key aspects of Adaptive content and follows the responsive approach to represent the web content while auto adjusting to the targeted screen sizes.

For instance, accessing some UI elements on the large-screen mobile devices (including tablets, “phablets”, etc.) could be a daunting task for hands. The fix-positioned hamburger-style site header (or any other responsively adjusted UI control) won’t ensure easy accessibility to a user.

However, with the Adjustive web design approach, you can allow your website users to adjust (relocate) the crucial UI elements at an easily accessible location on their mobile screen. Thus, they can have a more intuitive and interesting UI.

With the rapid improvements in the mobile realm, especially considering the User Experience, it is essential to make strives to enhance the online content to successfully reach a huge audience base of mobile users. To target the gigantic mobile market that features numerous screen sizes, platform capabilities, etc., you must deploy a web design that is simple, intuitive, adjustive and updated with the latest trend.

The fluctuating user behavior and web trends, one ensure that their site possesses an optimized designing approach and frameworks. Adapting the pace with which the technology is advancing will help you ensure a powerful and successful presence in the market.

 

Can Drupal be the right choice for mobile / web application development?

August 12, 2018 DESIGNirvana 0

Developing websites and applications for the mobile audience is quite different from developing the same for the desktop/laptop/tablet users. Whether you’re building a website/application for yourself or your clients, you need to be aware of this thin line of difference between developing for mobile audience and for the laptop/desktop customers. Increasing customer loyalty and adding revenue have always been the sole reasons behind website/web app development. As an alert entrepreneur, you need to opt for a web development platform that renders you the flexibility of meeting both these reasons with excellence. With a wide range of web-based content management systems available in the web market, choosing the right one is a tedious job.

Drupal is one of the most renowned web development platforms used for building simple as well as complex websites and web applications. The question here is whether Drupal can serve as the right software for building mobile websites and web applications? Well, this blog is an answer to this question which often arises in the minds of people who’ve loved Drupal for developing desktop websites/web apps but are quite dicy about using it for building mobile responsive website/web applications.

Drupal- Offering a nice separation between content and presentation

Every good website needs to have well-streamlined content. In addition to this, there must be a nice separation between content and presentation. Drupal comes with modules/extensions that allow you to have full control over the content and its presentation for both standards as well as mobile websites. If you surf the internet, you’ll come across a large number of mobile modules that allow you to have a stable version of your website that runs flawlessly on both desktops/laptops as well as smartphones. 

Drupal- Offering flexibility of serving multiple domains via a single site

Every website owner wants to have a unique domain for standard as well as the mobile version of his/her portal. Drupal comes with the flexibility of serving different domains from the same site: Domain Access. The webmaster just needs to enable Domain Access for receiving two separate versions of the website. After receiving the versions, he/she can easily set different themes for each of them, followed by customizing the same to suit the preferences of site visitors. And that’s not all, there are tons of other Drupal modules that can well be integrated with Domain Access for rendering options that can ensure the effective functioning of your website/web application.

Drupal encompasses reduced deployment time

One of the distinct advantages of using Drupal for building a mobile app is the reduced deployment time. Since the developed mobile app already has a companion Drupal site for traditional web browsers, you can expect it to reach a larger audience within a short span of time. The best part of Drupal powered mobile apps is that you need not worry about their compatibility with the traditional web browsers. The mobile responsive themes of these Drupal apps allow you to stay worry-free about building a native app that’s compatible with the older web browsers. The web version of the respective Drupal app is readily available just by requesting the specific URL.

Once you’re familiar with the target mobile browsers, integrating mobile features into the Drupal site becomes simple and can be easily performed with the help of following modules:

  • Browscap– This is a module that will assist you in detecting the browser type.
  • Mobile Tools– This module helps you with browser detection, redirection to mobile site and theme switching that’s based on the device type.
  • Mobile Plugin– This is a handy module for detecting the device and performing image scaling.
  • WURFL– This is a module that detects mobile device capabilities.
  • Mobile jQuery Theme– This is a theming module that utilizes jQuery Mobile framework for theming.
  • Mobile– This is yet another theming module that can be used as a custom theme base.
  • Fusion Mobile– This is a Fusion Core sub-theme that’s targeted for mobile users.

Buzz around Drupal and mobile is getting bigger and better

Considering all the aforementioned factors, it’s quite simple to say that the buzz around Drupal and mobile is getting better with each passing day. It’s hard to imagine a single day wherein developers will be building apps using the mobile IDEs. Whether it’s about making code edits to a module file or committing codes via your phone, Drupal has built-in features that allow you to perform all this and much more.

Conclusion

From everything mentioned above, it’s quite clear that Drupal has the potential to contain your content, user management, business logic, and search functionality. With the never-ending demand for mobile apps development, the usage of Drupal will definitely witness an incredible amount of popularity.

 

Using An Appropriate Coloring System While Designing Your Website

March 10, 2018 DESIGNirvana 0

Buying and selling are no longer a haggle and waggle process. We have reached to such an advanced level of web development that we are not just using it for doing our work easy, but to disseminate and cater clients of business outright. To sell better, online sellers are now delving into neuromarketing to expand their customer and are covering intricate nuances that can plausibly affect the buying decision of a user. One of the important factors is color.

The first impression is the last impression! Quite a cliché, but you cannot ignore this, and I am not the only one saying this, as a study tells the same.


“If a good color sells, the right color sells better.”

Color theory is a proper guide to mixing proper color to come up with a proper color scheme that can help us to create imposing web designs. It is not just the functionalities that work in tandem, but even the colors also work in tandem to create an imposing effect on your website.


Color theory is a comprehensive guide that allows the users to pick up colors. Colors are further classified into three categories such as primary, secondary and tertiary and are also defined accordingly.

This is not a new concept, as it was discovered back then in c.1435 in the journals of Leone Battista Alberti and then in c.1490 in the writings of Leonardo da Vinci. However, the vision sciences and colorimetry gained grounds back in the eighteenth century.

Now in this century, we have come across the fact that colors invoke emotion and affect the purchasing decision of buyers.

Basic issues in the Color Theory

Pure or ideal colors were the basis on which the color theory was built, and it was dependent on the sensory experience rather than considering the attributes of the physical world. This has resulted in the inclusion of several inaccuracies in the theory, and this cannot be at times not remedied in the modern usage as well.

One of the most important problems is the mixing of the behavior of light mixtures, and they are known as the additive colors. Further, the mixtures of paint, ink, dye or pigment mixtures are called as subtractive colors. The prime reason for this is that the there are different rules that work between light by which light gets absorbed by material substances.

The second problem is that it does not describe the luminance contrast in which a surface reflects a color which is different from the color of lights. For instance, we have colors such as ochres that cannot appear in the mixture of light. Due to strong brightness and lightness contrast, there are times when colors appear different from what they actually are.

Lastly, the third problem is the tendency to elaborate the holistic effect of colors. For instance, the contract between “blue” and “yellow” is perceived as generic colors. Mostly the color in contrasts are based on three attributes that are:

  • lightness (which can be said as light vs. dark),
  • saturation
  • hue or color (e.g., red, orange, yellow, green, blue or purple).

Color harmony

All in all our basic motive as a web designer is to bring the colors in harmony, which implies that when the colors are seen together, they tend to produce a pleasing effect on the viewers’ eyes. Though achieving color harmony is quite a complex task as colors have a cognitive as well as an effective impact on users, and thus, emotions come in to play while judging things.

The way we respond to color and the impact of color harmony brings us to a series of different factors. Further, these factors are categorized into individual differences such as personal likings, monetary condition, gender, age, and others. Further, there are places where colors also invoke social stigmas depending on the religious or cultural beliefs of people. This must also be put into consideration which picking up your hues.

Along with this, the context has always played a crucial role in the response to users and color harmony. Moreover, factors such as emerging trend and perceptions that affect the human responses,

Mentioned below is the model to with the color harmony nowadays:

{Color harmony} = f(text{Col} 1, 2, 3, dots, n) cdot (ID + CE + CX + P + T)

Function (f) denotes color harmony within colors that are specified as (Col 1, 2, 3, …, n) and the factors that impinge positive responses.

ID- stands for individual differences
CE- cultural experience
CX- context
P- obtrusive perceptual effects
T- time as in the trends that are in vogue.

How many colors should you use?

Picking a color for your website is quite a contentious questions as there might be situations where the designer do not like a particular color or you being the website owner do not like what the designer has picked up for you.

However, it has been recommending using only to use three colors that must be quite visible to the website. One of the most logical ideas behind this is that the lesser color you use, the lesser efforts you need to put in while bringing all these color in harmony.

As designing is a part of aesthetics which means that while designing a website we can take inspiration from the famous 60-30-10 rule used by fashion and interior designers.

As per the rule, you need to select three odd colors and when it comes to usage make sure that you use to incorporate them in a  ratio of 60%, 30% and 10%  on your website.

This means  60% of your website will be using that particular color which is also referred to as the primary color or the overall tone in which your website will be painted.

The second color that will cover the 30%  of your websites needs to be a  contrasting color of the primary color and this will create a visually striking appearance.

The last color that will cover  10%  of your website is termed as ‘accent color’, and this color needs to complement any of the two colors.

Tools for making your task a tad easier:

Adobe Color CC

Adobe Color CC formerly known as Adobe Kuler is an incredible tool to select a color scheme for your website. It is a web-based tool that can select a theme for your website. Though they have changed the name of the tool, the nature of the tool remains the same. Color CC allows you to create multiple themes, and each of these themes comprises of five colors. You can get desktop versions as well as browser-hosted sites. Those who have used a desktop version can directly import the color scheme formulated by this software into their designing software such as Photoshop, InDesign or any other.

Check my Colors

To check whether you have chosen the right color combination for your web design then you can make use of this incredible tool. Using this tool you can check the background and foreground color of  DOM elements. This also helps to find out the contrast when viewed by a differently abled person.  This software is created by Giovanni Scala, who happens to be a web designer and uses algorithms that are attested by World Wide Web Consortium.

Color Hunter

Color Hunter renders a color palette that can be of your chosen image.

In the beginning, the tool would not be work apparently quite effective. However, it is helpful in finding out a particular color if you cannot find one. What you can do is to enter that you like into Color Hunter, and then you can use this tool to create a color palette from the image that you have picked up.

Isn’t it an amazing tool to create one’s own custom theme.

All in all!

Be it an automatic design tool or your choice you need to make sure that you create the best possible impact on users. To master the art of persuasion as a developer you need to make sure to cast a good impression on your users. To attract the users, you can make use of color as bait.

This Case Study is a guest post written by a Senior Web developer. In this hyper-interactive, IT space you need to only look for comprehensive custom web Development not just of high aesthetic value, but one that renders incredible functionality.