How to create a 2019-ready website?

December 29, 2018 DESIGNirvana 0

Here we stand at the dawn of yet another year. 2018 saw the birth of some new trends, while some trends disappeared altogether. Although this holds true for every industry, here we are concerned with the ever-evolving world of the Internet where things change constantly.  Even as we talk about it right now, new innovations are happening in the online industry. Web design, which is a natural extension of the Internet, is experiencing a revolution of sorts and the coming year will see the culmination of some cool web design trends.

Web design is the most important aspect of a website. Just like everyone having a business, however small or big, needs a website, similarly every website needs good web design. But what exactly makes web design important?

Why do you want to care about web design?

A good web design is as important as having a website itself. Think about it. What is the purpose of your website?

It might be conversion or brand awareness or maybe it is just pure information that you want to provide through the website.

Whatever might be the intention, your efforts should be on providing the visitors with quick and easy access to what they came looking for. And this is why good web design matters. Whenever a visitor comes to your website he already knows what he is there for and the landing page should be able to present him with all that without him even requiring scrolling. A good design facilitates a similar end result creating a loyal fan following or customer base.

Things that you might consider including in your web design in 2019

With the evolution of technology, there are certain necessary amendments required to keep websites relevant and consumer friendly. The emergence of mobile is the biggest game changer that has transformed the web design industry in the last few years.  As more people use smartphones and other mobile devices like tablets for accessing the web, designers are adopting new techniques and trends for meeting the new challenges. If you are a website owner, here are some of the changes that you also might consider including in the coming year:

Infinite scrolling:

Infinite scrolling is one of the most acclaimed techniques in the world of web design, and yet we are still far away from witnessing widespread adoption of it in websites.  Also known as endless scrolling or continuous scrolling, the technique auto loads the content of second page when the user reaches at the bottom of the page so that it is not necessary to look for pagination buttons to go to the next part.  From the current notable examples, Facebook Newsfeed uses it. This scrolling was also a feature of Apple’s iBook 3.0 where the reader could easily go through a bestseller using vertical scrolling.

Handwritten fonts & Flat design:

In the age of social media, adding a personal touch to every communication is the latest fad. Its obvious advantage is the feeling that it comes directly from a person and not a computer or robotic device. Such personalization has always been welcomed in the world of web and graphic design.

It wouldn’t be wrong to say that 2018 was the year of flat design. When a whole operating system (Windows 8) is modeled on the principles of flat design, you can easily predict the importance and the bright future associated with it. Apple went flat with its iOS7 which featured a complete flat design overhaul and it has quickly crept into website design. The benefits are more than just visual appeal. It also boosts the existing performance level.

Responsive mobile design:

Much has already been said about the importance of responsive design. Mobile traffic now accounts for more than one-third of the total website traffic and it’s only going to increase in 2019. Earlier mobile-specific websites were created to address these consumers, which needed a separate design team, server space and maintenance costs. However, with responsive design, it all boiled down to sticking to specific CSS and HTML5 codes so as to make a site react as per the screen size on which it is being viewed. Not only does it reduce the expenses of maintaining a separate website, it also lends it a professional aura. 2019 will make RWD the de facto standard rather than an anomaly in website designing.

Which web design approach will meet the next era of UX

November 28, 2018 DESIGNirvana 0

Web design is the paramount that helps attain the viewer’s attention and keep them engaged with a website. An outdated web design will eventually push your website down in ranking and thus, will affect your site’s potential traffic.

Though, it is quite hard to keep pace with the ever-fluctuating web design trends but, it’s extremely essential to make your website boast a visually appealing and trendy design in order to maintain a successful online presence.

With the advancement in the Internet and mobile technology, today, we have truckloads of devices in the market that possesses different platforms, screen size, hardware, and software. The current designing trends including Responsive and Adaptive designs allow websites to easily target a huge user base who access them through diverse devices. However since no UX (user experience) is the same as the other, there has to be some other way out to ensure ultimate UX.

How about stopping the guesswork and letting users decide the course of a website design?

You can keep the creative control to yourself, but allow your users to tinker around the display specs of your website. But, more on that later. Let us first go back to the more popular approaches and take it off from there.

Responsive Designs

It is true that, with the evolution of Smartphones and other Internet-enabled devices, the number of access made to websites from mobile devices has increased exponentially, and this is only expected to continue. Hence, optimizing the web content for mobile devices would be a great idea. This is where the idea of responsive designs came into, according to this web design, a website must adapt itself to the screen sizes of the targeted devices. The primary aim is to make a website automatically adapt to the layout changes from a device to another (which exhibits different display sizes and device-specific capabilities).

The responsive web design concept allows auto-simplification of multiple column layouts into a few column layouts depending upon the available screen size. Unlike traditional graphic designs, this approach separates the web content and its presentation. For responding to any display size, developers can implement standard CSS3 media queries. It includes a flexible grid layout, instead of fixed grids.

This approach is quite popular and has been adopted by several global companies including Boston Globe, American Express, and more.

Adaptive Designs

Defining another essential User Experience (UX) element, the Adaptive Designs refers to the progressive enhancement of a website. It aims at delivering responsive design at the client side by following several resourceful tactics. This design is ideal for creating an adaptive web content that can be easily shared or distributed across any platform.

This approach includes content re-usability, assiduous content structure, integration of resourceful metadata, implementation of an absolute Content Management System (CMS), etc.

If you consider the emerging designs of the latest mobile devices, it can be observed that there are two trends that are being followed by mobile devices. It is that the Smartphone and tablets like mobile devices say that “bigger is better”, on the contrary, the devices like wearable follow “smaller is simpler” approach.

Adjustive Designs

In order to stand up to the expectations of all the different types of mobile devices and to make strive for an absolute UX, here we are pondering into a better approach, which is known as Adjustive design.

Adjustive Web Designs are ideal for designing a website with a feature that enables the user to adjust certain aspects layout in a desirable fashion in order to access the site with greater convenience. It basically includes the key aspects of Adaptive content and follows the responsive approach to represent the web content while auto adjusting to the targeted screen sizes.

For instance, accessing some UI elements on the large-screen mobile devices (including tablets, “phablets”, etc.) could be a daunting task for hands. The fix-positioned hamburger-style site header (or any other responsively adjusted UI control) won’t ensure easy accessibility to a user.

However, with the Adjustive web design approach, you can allow your website users to adjust (relocate) the crucial UI elements at an easily accessible location on their mobile screen. Thus, they can have a more intuitive and interesting UI.

With the rapid improvements in the mobile realm, especially considering the User Experience, it is essential to make strives to enhance the online content to successfully reach a huge audience base of mobile users. To target the gigantic mobile market that features numerous screen sizes, platform capabilities, etc., you must deploy a web design that is simple, intuitive, adjustive and updated with the latest trend.

The fluctuating user behavior and web trends, one ensure that their site possesses an optimized designing approach and frameworks. Adapting the pace with which the technology is advancing will help you ensure a powerful and successful presence in the market.