Which web design approach will meet the next era of UX

November 28, 2018 DESIGNirvana 0

Web design is the paramount that helps attain the viewer’s attention and keep them engaged with a website. An outdated web design will eventually push your website down in ranking and thus, will affect your site’s potential traffic.

Though, it is quite hard to keep pace with the ever-fluctuating web design trends but, it’s extremely essential to make your website boast a visually appealing and trendy design in order to maintain a successful online presence.

With the advancement in the Internet and mobile technology, today, we have truckloads of devices in the market that possesses different platforms, screen size, hardware, and software. The current designing trends including Responsive and Adaptive designs allow websites to easily target a huge user base who access them through diverse devices. However since no UX (user experience) is the same as the other, there has to be some other way out to ensure ultimate UX.

How about stopping the guesswork and letting users decide the course of a website design?

You can keep the creative control to yourself, but allow your users to tinker around the display specs of your website. But, more on that later. Let us first go back to the more popular approaches and take it off from there.

Responsive Designs

It is true that, with the evolution of Smartphones and other Internet-enabled devices, the number of access made to websites from mobile devices has increased exponentially, and this is only expected to continue. Hence, optimizing the web content for mobile devices would be a great idea. This is where the idea of responsive designs came into, according to this web design, a website must adapt itself to the screen sizes of the targeted devices. The primary aim is to make a website automatically adapt to the layout changes from a device to another (which exhibits different display sizes and device-specific capabilities).

The responsive web design concept allows auto-simplification of multiple column layouts into a few column layouts depending upon the available screen size. Unlike traditional graphic designs, this approach separates the web content and its presentation. For responding to any display size, developers can implement standard CSS3 media queries. It includes a flexible grid layout, instead of fixed grids.

This approach is quite popular and has been adopted by several global companies including Boston Globe, American Express, and more.

Adaptive Designs

Defining another essential User Experience (UX) element, the Adaptive Designs refers to the progressive enhancement of a website. It aims at delivering responsive design at the client side by following several resourceful tactics. This design is ideal for creating an adaptive web content that can be easily shared or distributed across any platform.

This approach includes content re-usability, assiduous content structure, integration of resourceful metadata, implementation of an absolute Content Management System (CMS), etc.

If you consider the emerging designs of the latest mobile devices, it can be observed that there are two trends that are being followed by mobile devices. It is that the Smartphone and tablets like mobile devices say that “bigger is better”, on the contrary, the devices like wearable follow “smaller is simpler” approach.

Adjustive Designs

In order to stand up to the expectations of all the different types of mobile devices and to make strive for an absolute UX, here we are pondering into a better approach, which is known as Adjustive design.

Adjustive Web Designs are ideal for designing a website with a feature that enables the user to adjust certain aspects layout in a desirable fashion in order to access the site with greater convenience. It basically includes the key aspects of Adaptive content and follows the responsive approach to represent the web content while auto adjusting to the targeted screen sizes.

For instance, accessing some UI elements on the large-screen mobile devices (including tablets, “phablets”, etc.) could be a daunting task for hands. The fix-positioned hamburger-style site header (or any other responsively adjusted UI control) won’t ensure easy accessibility to a user.

However, with the Adjustive web design approach, you can allow your website users to adjust (relocate) the crucial UI elements at an easily accessible location on their mobile screen. Thus, they can have a more intuitive and interesting UI.

With the rapid improvements in the mobile realm, especially considering the User Experience, it is essential to make strives to enhance the online content to successfully reach a huge audience base of mobile users. To target the gigantic mobile market that features numerous screen sizes, platform capabilities, etc., you must deploy a web design that is simple, intuitive, adjustive and updated with the latest trend.

The fluctuating user behavior and web trends, one ensure that their site possesses an optimized designing approach and frameworks. Adapting the pace with which the technology is advancing will help you ensure a powerful and successful presence in the market.

Main reasons why an eCommerce businesses fail?

November 11, 2018 DESIGNirvana 0

The internet has really changed our lives in a big way over the past decade. Since the revolution started in the ’90s, many of the business owners started exploring this popular platform in terms of business expansion, which in turn, contributed to the concept of eCommerce website development. Now, it is a fact that the majority of people make use of the internet and web stores to do purchasing or to conduct pre-purchase research. But the fact remains that eCommerce market is still at its infancy stage.

It has potential, but one needs to tap into this realm wisely. Many new aspirants are entering into eCommerce business to try their luck. But how many of them really succeed? According to the statistics, the majority of the eCommerce novices fail in their first attempt due to various reasons. Here, we will review a couple of reasons as to why many of the eCommerce businesses tend to fail.

website development
website development

Failure to Attract Organic Traffic

The Internet is a huge platform and you cannot even imagine the magnitude of it. In this vast arena, it is very much possible that your website may easily get lost. Even if you develop an eCommerce website with utmost care and perfection, it can go unnoticed for not being able to attract more traffic. The reason behind this can be the lack of awareness about your website among the users.

To overcome this issue, you have to adopt some effective methods and popularize your portal in the following manner:

  • Maintain a Facebook page and Twitter account etc. and run a parallel social media networking campaign to promote your site. Today, these social networking sites are witnessing excellent user engagement and hence, you must tap into this opportunity.
  • Purchase some unique promotional packages like Pay Per Click (PPC) or AdSense. And, run an organic search engine optimization (SEO) process to bring your site on top of the search results. These can help in increasing the visibility of your website.
  • Create some unique promotional videos also to be posted on YouTube etc. This will create awareness about your site among the users.
  • Do frequent press releases and keep on entertaining the audience with fresh content. Keeping consumers updated and happy is essential.
  • Run bulk mailing campaigns as well as provides frequent promotional offers to the consumers to keep them coming back. These factors will help you keep your consumers hooked onto your site.

Lack of User-friendly Elements

Many eCommerce websites also fail because of their poor designs and lack of SEO friendly website development. If you display outdated or irrelevant information or if there are errors on your pages, then there is a high chance that your brand may get blacklisted with negative feedback. Another thing is that new-age online users are very intolerant. If your website is difficult to browse/ navigate or if it takes a lot of time to load, they will simply switch to the next option.

So, when you plan to set up an eCommerce portal, not just your experience or quality of products will be enough, but you will also have to take extra care of the look and feel of your portal. The extra bucks you need to shell out in order to hire a professional designer to develop your site are never an overhead if you do not want to fail in your attempt. Along with maintaining a professional website as well as running adequate promotional campaigns, it is also essential to offer good service to consumers. From shipping of the products to after-sales service, everything needs to be streamlined in a perfect manner to assure success in the highly competitive eCommerce domain.