Web design is the paramount that helps attain viewer’s attention and keep them engaged with a website. An outdated web design will eventually push your website down in ranking and thus, will affect your site’s potential traffic.

Though, it is quite hard to keep pace with the ever fluctuating web design trends but, it’s extremely essential to make your website boast a visually appealing and trendy design in order to maintain a successful online presence.

With the advancement in the Internet and mobile technology, today, we have truckloads of devices in the market that possesses different platforms, screen size, hardware and softwares. The current designing trends including Responsive and Adaptive designs allow websites to easily target a huge user base who access them through diverse devices. However since, no UX (user experience) is same as the other, there has to be some other way out to ensure ultimate UX.

How about stopping the guess work and letting users decide the course of a website design?

You can keep the creative control to yourself, but allow your users to tinker around the display specs of your website. But, more on that later. Let us first go back to the more popular approaches and take it off from there.

Responsive Designs

responsive web design - rwdIt is true that, with the evolution of Smartphones and other Internet-enabled devices, the number of access made to websites from mobile devices has increased exponentially, and this is only expected to continue. Hence, optimizing the web content for mobile devices would be a great idea. This is where the idea of responsive designs came into, according to this web design, a website must adapt itself to the screen sizes of the targeted devices. The primary aim is to make a website automatically adapt to the layout changes from a device to another (which exhibits different display sizes and device-specific capabilities).

The responsive web design concept allows auto-simplification of a multiple column layout into a few column layouts depending upon the available screen size. Unlike traditional graphic designs, this approach separates the web content and its presentation. For responding to any display size, developers can implement standard CSS3 media queries. It includes flexible grid layout, instead of fixed grids.

This approach is quite popular and has been adopted by several global companies including Boston Globe, American Express, and more.

Adaptive Designs

adaptive web design - awdDefining another essential User Experience (UX) element, the Adaptive Designs refers to the progressive enhancement of a website. It aims at delivering responsive design at the client side by following several resourceful tactics. This design is ideal for creating an adaptive web content that can be easily shared or distributed across any platform.

This approach includes content re-usability, assiduous content structure, integration of resourceful metadata, implementation of an absolute Content Management System (CMS), etc.

If you consider the emerging designs of the latest mobile devices, it can be observed that there are two trends that are being followed by mobile devices. It is that the Smartphone and tablets like mobile devices says that “bigger is better”, on the contrary the devices like wearable follows “smaller is simpler” approach.

Adjustive Designs

adjustive web designIn order to stand up to the expectations of all the different types of mobile devices and to make strive for an absolute UX, here we are pondering into a better approach, which is known as Adjustive design.

Adjustive Web Designs are ideal for designing a website with a feature that enables user to adjust certain aspects layout in a desirable fashion in order to access the site with greater convenience. It basically includes the key aspects of Adaptive content, and follows the responsive approach to represent the web content while auto adjusting to the targeted screen sizes.

For instance, accessing some UI elements on the large-screen mobile devices (including tablets, “phablets”, etc.) could be a daunting task for hands. The fix-positioned hamburger-style site header (or any  other responsively adjusted UI control) won’t ensure easy accessibility to a user.

However, with the Adjustive web design approach, you can allow your website users to to adjust (relocate) the crucial UI elements at an easily accessible location on their mobile screen. Thus, they can have a more intuitive and interesting UI.

With the rapid improvements in the mobile realm, especially considering the User Experience, it is essential to make strives to enhance the online content to successfully reach a huge audience base of mobile users. To target the gigantic mobile market that features numerous screen sizes, platform capabilities, etc., you must deploy a web design that is simple, intuitive, adjustive and updated with the latest trend.

The fluctuating user behavior and web trends, one ensure that their site possesses an optimized designing approach and frameworks. Adapting the pace with which the technology is advancing will help you ensure a powerful and successful presence in the market.

This guest article was written by Maria Mincey, a prolific writer, who brings to the table a quantum of knowledge around web development services. She works for Xicom Technologies, a offshore software development company which delivers most comprehensive web applications and solutions for different industry verticals.