Here we stand at the dawn of yet another year. 2013 saw the birth of some new trends, while some trends disappeared altogether. Although this holds true for every industry, here we are concerned with the ever evolving world of Internet where things change constantly.  Even as we talk about it right now, new innovations are happening in the online industry. Web design, which is a natural extension of Internet, is experiencing a revolution of sorts and the coming year will see the culmination of some cool web design trends.

Web design is the most important aspect of a website. Just like everyone having a business, however small or big, needs a website, similarly every website needs good web design. But what exactly makes web design important?

Why do you want to care about web design?

A good web design is as important as having a website itself. Think about it. What is the purpose of your website?

It might be conversion or brand awareness or maybe it is just pure information that you want to provide through the website.

Whatever might be the intention, your efforts should be on providing the visitors with quick and easy access to what they came looking for. And this is why good web design matters. Whenever a visitor comes to your website he already knows what he is there for and the landing page should be able to present him with all that without him even requiring scrolling. A good design facilitates a similar end result creating a loyal fan following or customer base.

Things that you might consider including in your web design in 2014

With evolution of technology, there are certain necessary amendments required to keep websites relevant and consumer friendly. The emergence of mobile is the biggest game changer that has transformed web design industry in the last few years.  As more people use smartphones and other mobile devices like tablets for accessing web, designers are adopting new techniques and trends for meeting the new challenges. If you are a website owner, here are some of the changes that you also might consider including in the coming year:

Infinite scrolling:

Infinite scrolling is one of the most acclaimed techniques in the world of web design, and yet we are still far away from witnessing widespread adoption of it in websites.  Also known as endless scrolling or continuous scrolling, the technique auto loads the content of second page when the user reaches at the bottom of the page so that it is not necessary to look for pagination buttons to go to the next part.  From the current notable examples, Facebook Newsfeed uses it. This scrolling was also a feature of Apple’s iBook 3.0 where the reader could easily go through a bestseller using vertical scrolling.

Handwritten fonts & Flat design:

In the age of social media, adding a personal touch to every communication is the latest fad. Its obvious advantage is the feeling that it comes directly from a person and not a computer or robotic device. Such personalization has always been welcomed in the world of web and graphic design.

It wouldn’t be wrong to say that 2013 was the year of flat design. When a whole operating system (Windows 8) is modeled on the principles of flat design, you can easily predict the importance and the bright future associated with it. Apple went flat with its iOS7 which featured a complete flat design overhaul and it has quickly creeped into website design. The benefits are more than just visual appeal. It also boosts the existing performance level.

 Responsive mobile design:

Much has already been said about the importance of responsive design. Mobile traffic now accounts for more than one third of the total website traffic and it’s only going to increase in 2014. Earlier mobile-specific websites were created to address these consumers, which needed a separate design team, server space and maintenance costs. However, with responsive design, it all boiled down to sticking to specific CSS and HTML5 codes so as to make a site react as per the screen size on which it is being viewed. Not only does it reduce the expenses of maintaining a separate website, it also lends it a professional aura.   2014 will make RWD the de facto standard rather than an anomaly in website designing.

This guest article was written by Saurabh Tyagi, who is a budding online blogger and social media enthusiast. He keeps an eye on the latest search engine and graphic design trends and offers expert advice on various issues and topics pertaining to choosing the various Graphic design jobs and techniques.