Since you are reading this article on a computer or mobile devices, I hope that it is safe to assume that you have at a certain point of your life have actually used mobile applications. In fact, unless you are not using those bulky and UN-smartphones that are on the verge of oblivion, you are mostly like to use some apps on a regular basis.
In fact, there are no such things as too many apps. We simply cannot get enough of them because apps are seriously making our lives simpler and bearable. Ok, it seems that you are not willing to agree. Well in that case, I would request you to turn off all the apps that are currently running on your Smartphone and tablet computer and try to spend a week without them.
Don’t even think about it because if you dare to do such insane thing, it will make your life really miserable. Apps help us manage things when they become unmanageable and simplify the way we try to live our complex lives and of course not to forget the fact that apps make our lives more bearable.
Now, there are hundreds and thousands of apps are out there but only a few of them make it to the top. So, as you can understand, in this cut throat competition, the only way to survive and gain popularity is by doing something different from the other.
Of course, you have to follow the basic tenets of social media marketing; I mean the app needs to have a website where people can gather information from. A typical website meant for marketing app usually tells us what the app is all about and why the visitors should get this app installed on their devices. But these are those basic things that everyone around is doing and that means, if you wish to make a cut here, you have to go beyond this:
Try the boring Idea of A Landing Page
Of course, your website is meant for making people aware of the fact that your app exists, but the website has a larger and bigger role to play. The purpose of your website is to get people to use your app. You can educate them and can make them believe that your App is going to revolutionize the way they live, but unless you push and convince them, they are not really gonna use your app.
So, here comes the importance of incorporating some of the most common ingredients of a landing page into your website so that the readers take action and you will see visible change. These changes will have a positive impact on the user experience front.
The good thing is, you would not have to make any drastic change for making people take desired actions. Just put the focus on Call to Action Button. Make people aware of what is going to happen when they click on the ‘Call to Action’ button and also make sure that you have described in proper English what your app is going to do in the Above the Fold section of your website.
However, if I am not asking much, you need to use your graphic design skills to create some nice images of the app in action and bulleted points in the page to make your proposition more strong and robust.
Try to Narrate A Nice Story
Well, check any other App based websites and you will see the front page is stuffed with technicalities or in other words technical specifications about the app. From the perspective of a website owner, it might appear that the website is doing a great job but in reality, you are devastating all your chances.
When you are presenting specifications about your app directly to your visitors, there are good chances that they will be comparing and contrasting them with other apps. Well, I hope that this is not what you actually intended. In that case, it would be better if you can tell a story instead.
By telling a story, you will make it easier for people to relate to the app. And of course, the app needs to be believable. Please do not come up with another boring story describing how your app has solved the problems of a writer struggling with keeping distractions at a bay [if your app happens to be something to do with managing distractions]. That would not be enough to make a cut
Rather, you should try this. Narrate how a writer was facing trouble, lost his girlfriend and all that sort of stuff as he failed to concentrate on his writing and how your nice and shiny app solved all problems and helped him reunited with his girlfriend. How does that sound? I hope your targeted audience is going to appreciate this.
Do Not Focus on Screenshot of the App heavily
It is quite expected that you are going to put the focus on the screenshots of the app so that the visitors can understand how it is going to solve their problem. There is a better way to do this. Rather than following this often trodden path, why not feature a man or woman telling how the app has solved their problems.
A video would be great, however if you cannot manage that, it is okay still. You can feature images of an average Emily or Joe holding a phone with your app in action. It will be a powerful impact on the audience and they will get to see that people are actually using your app and they are getting benefited from it.
Try To Match Your App With Your Design
Though this one is quite common, I think it would not hurt you if I reiterate the fact that your app and your website design should complement one another. What I mean to say is that if your app is simple and has a sober color combination, you should not make your website [where you will be promoting] complicated and it should also not have a riot of colors.